Assignment on marketing

Assignment on marketing

Nov 27,  · Wiper needs a marketing strategy that achieves following objectives * Develop long-term ties with existing customers, maximize customer satisfaction and achieve “Zero Customer Attrition”. In comparison to the earlier strategy which was focused on customer acquisition, there should be increased emphasis on customer retention Aug 08,  · Kettle () defined marketing as An activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (Kettle P. 7). Here, marketing is seen as an activity, in which an exchange of products and services are made between Estimated Reading Time: 3 mins Aug 25,  · ASSIGNMENT: MARKETING MANAGEMENT 1. Table of Contents Item no Components Page 1 Executive Summary 3 2 Company Analysis 4 3 Market Analysis Customer Analysis 9 4 Competitor Analysis 15 5 Marketing Elements Product Price Distribution channels Promotion 21 6 Implementation and Control Plan 37 7 Conclusion 42 8 Format (References, Writing) 43 Marketing

Assignment on Marketing Strategy – Ariel | Assignment Help

I have chosen to analyze Wiper as by doing so will get the opportunity to start thinking like the Chief Marketing Officer of Wiper. International competitors such as MM and Accentuate were way ahead tit near perfect awareness levels.

It was certain that If Wiper wanted to be recognized among the Top 5 global IT companies, Wiper needed to scale up Its branding efforts and achieve a distinctive positioning. The Applied Innovation Council comprising of Wiper, Industry experts and thought leaders was launched to analyze Industry trends and work on innovative solutions to address new consumers, markets and business challenges. Wiper Council for Industry Research was set up in partnership with leading business schools such as Harvard, Wharton, LBS and INSTEAD to run Joint thought leadership research studies.

Order your assignment! The focused branding efforts helped Wiper move to a new level as reflected In assignment on marketing Brand Audit by Penn, Schooner and Bernard Associates which showed that Wiper ranked second only to IBM in affordability 1 OFF customer acquisition rates. Wiper currently adds an average of 45 customers every quarter.

Current Situation Competitor Strategy Data Consultancy Services and Informs are Wipers main rivals, assignment on marketing. It also plans to deepen existing client relationships. Informs is moving towards a non-linear growth model, which is the norm among its peers. It has undergone major restructuring, wherein it has consolidated businesses into three distinct service lines to aid its transition from a pure-play technology company to a insulting firm.

Apart from the major rivals there are numerous smaller, low cost IT service providers. They are often able to sway away customers from premium service providers such as Wiper. Wiper needs to devise a strategy to tackle low cost competition. The Marketing Function needs to advertise Wipers consulting services and transform customer perceptions, assignment on marketing. In comparison to the earlier strategy which was focused on customer acquisition, there should be increased emphasis on customer retention.

Wiper should not lose customers to low- Promote Wipers deep Business Advisory and Consulting cost competition. Expertise as its key competitive differentiator from rivals. With the formation of the Wiper Consulting Services WASWiper can now provide high value Business Advisory and consulting services as an add-on to the regular technology services and therefore maximize customer satisfaction. The Marketing team will advertise Wipers consulting services and change current perceptions of Wiper as a mere provider of software services.

Based on the customer retention requisite existing customers will be allowed discounts on availing consulting services. The Wiper DIMMITT framework that helps define and measure value from IT investments will be used to demonstrate the benefits of a long-term alliance with Wiper. Wiper will fulfill the entire Information Technology needs of the partner. Deep ties will minimize the chances of customer attrition. Partners will be expected to share domain knowledge and industry best practices with Wiper.

Wiper will leverage these insights and best practices while servicing other customers. Top Ten Focus — The Top Ten customers account for 22 percent of the total revenues. The Wiper Marketing Team will evaluate the customer perceived value by performing detailed customer value analysis of the Top Ten customers. This will reveal Wipers strengths and weaknesses relative to its competition.

All functions within Wiper will work together to eliminate exposed weaknesses and build on the strengths leaving no scope for customer defection to competition. Increase Focus on Client Frontline Teams — Marketing Teams will target frontline client teams. However from my experiences working at the client side in the US, I have learnt that frontline customer teams that work directly with the Wiper Teams are equally important as their feedback forms an important part of the vendor selection process.

Assignment on marketing per my recommended approach Wiper will constantly seek feedback from the frontline clients and ensure all feedback is acted upon adequately. The customers will also be offered Holiday packages to tourist destinations in India. Wiper Teams working at the client side will assignment on marketing educated not only on the importance of understanding the voice of the customer UT will also be trained on the basics of client engagement and relationship building.

Institutionalize Customer Defection Management Program -Wiper Teams will perform surveys to extract and investigate the reasons of customer defections. Defected customers will be incentive to participate in these surveys.

Special the findings to devise strategies to pursue and win back the lost customers. The analysis will result in a list of Wiper customers who are not only ailing to provide good referrals about Wiper assignment on marketing also have strong industry influence, assignment on marketing.

Wiper teams will pursue these customers to get recommendations that can be shared with prospective customers. Networking assignment on marketing has a large and highly diversified customer pool of nearly customers.

Wiper will organize quarterly business networking events that will facilitate interactions among the customers. This will be a good opportunity for customers to meet senior leaders and possibly make business leads. These networking events will also be a platform for Wiper to provide customers deeper insights into Assignment on marketing business values, objectives, assignment on marketing, strategy and future value offerings, assignment on marketing.

Therefore these small players will find it extremely difficult to cannibalize Wipers customer base, assignment on marketing. Skip to content Assignment on marketing order now. How to cite this assignment Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA. Wipro Marketing Strategy Assignment. Previous Post Human Resource Management Assignment.

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NMIMS Assignment - Marketing Management

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Dec 09,  · Marketing is done with the aim of selling goods, services, events, experiences, ideas, people, businesses, information, awareness programs etc. ASSIGNMENT “A” LISTED MARKETERS TASK – 1 APPLE INC Nov 25,  · When students are unable to cope with changing perceptions, they contact online service providers who provide services related to marketing management assignment topics. The marketing industry is becoming increasingly modern with the increasing use of the Internet, customer databases, mobile phones, globalization and the environment. If you Assignment on Market Research 3 To access the most favoured designs, flavours, styles, promotions and package for a product Consumer tests of different versions of a product or of the proposed adverts to promote it will enable a business to focus on the aspects of Estimated Reading Time: 15 mins